You are correct of course. Unfortunately some Western leaders have been a little unwise when speaking publicly:
"this crusade, this war on terrorism, is going to take awhile." - GW Bush[1].
"President Bush said to all of us: 'I am driven with a mission from God'. God would tell me, 'George go and fight these terrorists in Afghanistan'. And I did. And then God would tell me 'George, go and end the tyranny in Iraq'. And I did."[2]
It's pretty easy to paint a picture of attempted cultural (if not religious) domination by the West even without quotes like that. Add that stuff in and it is harder to explain how it isn't the same.
I am of the thought that it is very much a crusade, because there is no reason to believe the actual crusades were anything beyond riling up the peasants for the benefit of the rich.
My father -- German Jew who escaped in 1938 (only mentioning this because this view is often conflated with anti-semitism) -- was of the view that Israel was a new crusade and would have much the same impact and outcomes. Recall that the medieval crusades also resulted in some long term occupations of the holy land, and they did not have support of an unrivaled superpower.
This is an interesting hypothesis, but I think we should consider that the nobles actually believed in the religious aspects of the Crusades. While I am sure some were in it for the money or prestige at least the first couple of crusades appeared to have been motivated by religious zeal.
Don't mistake excuses for motivations. The law of primogeniture (inheritance to eldest son) along with large family size played a big role in the causes of the crusades.
Let's suppose you've managed, as a family, to hack and slash your way to the top of the nobility. Grandfather was a friend of the guy who became king, father inherited lands and got them productive, and now five brothers have all survived. The eldest gets the land. The next four have learned to ride horses, swing swords, and wear armor. One of them decides that the Church isn't so bad, and thus effectively goes into politics. There are still 3 armed badasses who won't be getting the power and wealth they are used to... unless they go and take it from someone else.
Their brothers in the Church have an idea: maybe you can go be violent somewhere else?
This also had a pretty big impact on South and to a lesser extent North America. All the guys who had finally driven the Moors out of Spain only knew how to fight so went off to Mexico with Hernán Cortés to carry on doing more of the same.
Yes there has been some lose language been used in this area by people how should have known better. The problem is the word “crusade” has a meaning in English different to its original historical origins.
The word "crusade" has the same meaning it always had. It has a positive connotation, just as it always had. And the same goes for the word "jihad" in the Islamic world.
"this crusade, this war on terrorism, is going to take awhile." - GW Bush[1].
"President Bush said to all of us: 'I am driven with a mission from God'. God would tell me, 'George go and fight these terrorists in Afghanistan'. And I did. And then God would tell me 'George, go and end the tyranny in Iraq'. And I did."[2]
It's pretty easy to paint a picture of attempted cultural (if not religious) domination by the West even without quotes like that. Add that stuff in and it is harder to explain how it isn't the same.
[1] http://www.csmonitor.com/2001/0919/p12s2-woeu.html
[2] http://www.theguardian.com/world/2005/oct/07/iraq.usa