>Comes off as un-professional at exactly the wrong moment.
No, adding a touch of humor is highly professional, not to mention good marketing.
Remember, they are not marketing to enterprise managers, rural Utah programmers, or corporate 80's programmers in suits, but to todays and tomorrows "hip" programmers.
Now, some of today's programmers arguably square and adhere to BS 50's professionalism ideas (where professional = boring, somber and well groomed) but most would take the unicorns over any kind of "professional" copy text.
No, adding a touch of humor is highly professional, not to mention good marketing.
Remember, they are not marketing to enterprise managers, rural Utah programmers, or corporate 80's programmers in suits, but to todays and tomorrows "hip" programmers.
Now, some of today's programmers arguably square and adhere to BS 50's professionalism ideas (where professional = boring, somber and well groomed) but most would take the unicorns over any kind of "professional" copy text.