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For reference, Walter Lippmann is the guy from the NYT who covered up the Holodomor in Ukraine (1930s) in the west as well as Stalin's gulags and purges. I wouldn't call him the voice of the proletariat in any way. He was the voice of the Stalinist in the west and the term tankie was invented for him and people like him.
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That's a strange take. But okay

He also wrote the book "Public Opinion" in 1922 [1] which explained how the US mass media apparatus could be used to influence the common man.

[1] https://en.wikipedia.org/wiki/Public_Opinion_(book)




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