the whole premise of his post is completely flawed. he talks like he misses 'the old days', but in the old days nobody gave a crap about ads. he's complaining that he's too weak to make a living of blogging while back then nobody even thought of that. 'the blogosphere' meant linked blogs of friends and foafs, not cross-posting every piece of turd to 10 social networks and upvote sites so you get more likes and clicks.