People will change the pieces they understand. That means marketers will change the marketing, engineers will change the features, etc. If I don't understand channels, it makes pivoting to a different channel strategy really difficult.
I like the idea of there being an "order of operations" in what to consider changing, and I like it being based on "what brings money in" and "what keeps us from spending unnecessarily". Definitely something I'll put in my notebook!
I think you hit the nail on the head. And that raises the question - is Steve more keen on experimenting with the business model because he is more of a business/management guy than an engineer?
I like the idea of there being an "order of operations" in what to consider changing, and I like it being based on "what brings money in" and "what keeps us from spending unnecessarily". Definitely something I'll put in my notebook!