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I am impressed. The fact that this post will no doubt get a lot of attention will strengthen the Jack Daniels brand rather then taint it by making the mistake everyone else does when writing a cease and desist making empty threats and being real rude.

Smart move on their part. I'm pretty shocked they offered cash to help change the cover design. One of the best things I've seen posted to this site in a long time!



>I'm pretty shocked they offered cash to help change the cover design. //

Really? You're shocked that they'd spend a couple of hundred dollars to buy themselves a book author as a small time publicist?


It seems reasonable to be shocked considering how rare this sort of behavior is compared to the opposite, and considering that it really turns the tables on who is legally obligated to do what. What doesn't shock me is that there's someone on hacker news playing the worldly, I've-seen-it-all role. Today, it's your turn to be that guy.


Indeed! most corporations seem to prefer the lawsuit way.




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