That's fairly obvious to us. The problem is that Apple have created an environment where people are encouraged not to use their faculties. Apple insist on acting the way they do with the store, so it falls to them to make sure crap like this never sees the light of day. I mean really, which member of the Apple team allowed Word 2012 through?
I'd be very interested to know in which country these app reviewers are, whether they're educated, whether they're being paid well, and how the working conditions are for them.
Considering the scams people fall for on the web, I'm hard pressed to see this as something Apple created - or do you think social engineering attacks didn't work before the app store?