Which makes a lot of the science understandable. I can't help thinking that by saying "OMG hard science, so here is a massively dumbed down version" they actually made crucial parts of the theory incomprehensible :)
Case in point being; adsorbtion explains later comments about why surface area is important.
Sorry to add extra "fry" you your brain, but it appears they really did mean "adsorbtion" -> http://en.wikipedia.org/wiki/Zeolite
Which makes a lot of the science understandable. I can't help thinking that by saying "OMG hard science, so here is a massively dumbed down version" they actually made crucial parts of the theory incomprehensible :)
Case in point being; adsorbtion explains later comments about why surface area is important.