It's not as though I'm saying people are having long dark nights of the soul over a poorly-made salad. But they still feel regret because it's easy to imagine what they might have had.
People will do a lot to avoid even minor regrets. Do you have a favourite restaurant? Do you have a favourite dish at that favourite restaurant? Do you ever feel even slightly reluctant to try a complete new dish at a completely new restaurant? Why?
It's not as though I'm saying people are having long dark nights of the soul over a poorly-made salad. But they still feel regret because it's easy to imagine what they might have had.
People will do a lot to avoid even minor regrets. Do you have a favourite restaurant? Do you have a favourite dish at that favourite restaurant? Do you ever feel even slightly reluctant to try a complete new dish at a completely new restaurant? Why?
http://en.wikipedia.org/wiki/Simulation_heuristic