Don't ask your customers what to build. That's lazy.
"Listening" is the wrong word to use when it comes to feedback. You need to engage customers about their pain points. Your customers understand their problems but not the solution.
It's worth repeating--don't ask them for the solution. Ask them for the problem.
"Listening" is the wrong word to use when it comes to feedback. You need to engage customers about their pain points. Your customers understand their problems but not the solution.
It's worth repeating--don't ask them for the solution. Ask them for the problem.