The reason DNT failed is because the companies that benefit from tracking users also build web browsers, and can influence how the web is built. DNT directly impacts their revenue, so they have no incentive to make it a standard.
Having worked on the backends of some of these systems, I think I'm fine with being tracked, especially in the general analytics sense. The issue I have is in being targeted or getting content that is too personalized based upon the tracking.
> the companies that benefit from tracking users also build web browsers
It is generous that they still refer to it as a "User Agent" in their self serving standards. In a functioning market, things like AdBlock and Privacy Badger would be default features in any respectable web browser and the browser would actively attempt to frustrate efforts at fingerprinting.
What ever happened to Opera as a paid product? I guess I'll have to click through their cookie preferences banner to find out...
The reason DNT failed is because the companies that benefit from tracking users also build web browsers, and can influence how the web is built. DNT directly impacts their revenue, so they have no incentive to make it a standard.