It feels like this guys' read Patio's blog and decided to create a product which appeals to women. I would love to know the kind of money these guys are making.
This is also what I took from the story. The title should be "Business Idea Of The Week".
I admit that the service is morally questionable, but the simplicity and execution is intriguing. There have to be similarly trivial ideas that can be turned into businesses if you look hard enough.
