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I think it's fair to withhold judgment until we have a better idea of impact on conversion, etc.

1. For us, that's exactly what we wanted. It's Mike Kus' style applied to our product.

2. The mobile app actually looks quite different. If you visit www.giftrocket.com on your phone, it's a functional version of our website. The phone app comparisons were of one specific screen within the redemption flow.



The mobile site is really functional and to the point, although on my Android phone in Firefox, the header "gift cards to anywhere" runs together.




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