People have been predicting Apple's death by the commoditization of consumer electronics since before Jobs' return. It hasn't happened because their expertise in both hardware and software is unparalleled and they have a sterling quality reputation, meaning they will always come out with cool products first and sell them in quantity.
People forget that they're not afraid to disrupt themselves either. If they can create a great $500 tablet, don't be surprised if they can make a great $200 unsubsidized phone if they think the competition demands it.
People forget that they're not afraid to disrupt themselves either. If they can create a great $500 tablet, don't be surprised if they can make a great $200 unsubsidized phone if they think the competition demands it.