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> Apple's focus on professional content vs. amateur content

On the contrary, Apple was founded on bringing professional or expert tools to regular people.

Apple ][ brought amateur computing into the home, Mac allowed amateur publishing.

Apple has made a killing on enabling amateurs. The iPad broadens that reach even more.



That's essentially the argument they've been making. I.e., Apple is focusing on things which make amateurs able to produce professional results, not amateurs producing amateur results (like Youtube).




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