You may well be repeating yourself daily. This "if you're not paying for it then you're not the customer" meme is getting really annoying, partly because it is repeated so often (whenever anyone complains about a free service on the internet) but mostly because it is true.
The trouble is, Facebook don't have any viable competition any more. If someone leaves Facebook in disgust then the consequence is that they no longer use a social network. If a respected site like Ars Technica don't like Facebook's policies then, as you say, they have zero recourse.
Given the above, what would you advise Ars Technica to do, other than complain loudly and hope that Facebook smile favourably on them?
The trouble is, Facebook don't have any viable competition any more. If someone leaves Facebook in disgust then the consequence is that they no longer use a social network. If a respected site like Ars Technica don't like Facebook's policies then, as you say, they have zero recourse.
Given the above, what would you advise Ars Technica to do, other than complain loudly and hope that Facebook smile favourably on them?