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Dropbox is a service. Even if you don't use the app, they are providing value to you. Evernote app is free, but the value comes from storage and sync (access).

Apps don't provide value unless you use them.



Most things don't provide value unless you use them. Netflix isn't valuable unless you use it, do you abhor their subscription pricing?

If you consistently use the app, and they consistently improve it, don't you think it's fair to consistently pay for it?




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