And this right here folks is why a startup is so extraordinarily stressful, why PR agencies exist, and why a squeaky wheel gets the grease.
Think about it: that post (and the comments by robyn_b below, an account which was registered 20 minutes ago) goes out of its way to SEO-ify for keywords related to the founder, his company's name, and related variables.
This is the risk you run with every single customer service interaction -- that the guy on the other side won't just be content to take his ball and go home if you can't meet his demands, but will try to foment a mass movement against you to put you out of business.
Good service is unfortunately not a panacea for this problem. Suppose that 99.9% of your customers are satisfied, but you have millions. Then you've got thousands of disgruntled people out there, and bad news travels fastest.
The lesson, ultimately, is that you simply can't respond in a human way to someone attacking your baby. You need call centers and roboscripts and a first layer of customer service, such that if a customer decides to attack you on the internet, a manager can jump in, offer concessions, and make it all better.
Doing it any other way means that you run the risk of a candid response becoming a capital crime.
I'm the author of the article and I can honestly say that "SEO for keywords related to the founder, his company's name, and related variables" is not what we're trying to do. The article is simply speculation about what having a founder with this kind of attitude might mean - and it's also speculation as to the direction Tumblr is heading in under the leadership of David Karp. I just found it quite interesting. On a personal level I also found it disgusting how they treated William, a dedicated user of Tumblr who has never had a bad thing to say about the service until now - so I thought I'd speak out about it.
Mr. England, your post went on for thousands of words psychoanalyzing the guy and his motives ("abruptly...knee-jerk response...defensive...something to hide....care-free and cavalier...", and so on ad nauseum).
Something about the tone set off my metal detectors, as did the comments by robyn_b here, which reminded me of the way people on 4chan work someone's name into a sentence to make sure that it's the number one hit on Google.
Sure enough, looking into this a little more, it actually isn't as surprising. From your site:
PostDesk is looking for fresh new talent in the UK,
Europe, the USA and Canada. We require web developers who
are proficient in PHP and MySQL - and ideally those who
have worked with CMS systems, bulletin board style
software or social networking software....In short, the
start-up will be based around news, discussion and
debate.
Ok, so you run a competing startup in the same space and saw an opportunity to poke a finger in the eye of a rival. Don't you think that merits an up front disclosure in bold font?
We're not in the same space. PostDesk, as you should be able to see is a site where editorial/opinion pieces such as the one you've just read are posted. Unfortunately you're trying to uncover a conspiracy which isn't there - though I'll gladly answer any further questions you might have...
You should, amongst other things, definitely write a disclaimer that describes your friendship with William, as he reveals[1].
It might as well be a hit piece as plain sloppy, speculative writing - if Karp had a nickel for every (unanswered) question mark in that article, he'd secure himself another $40 million.
> prestia:
> If this is William, what relationship do you have with PostDesk? It seems peculiar to take an exchange like this and forward it to a total unknown rather than one of the larger sites. I'm not saying I don't believe this happened, but I'm rather skeptical by nature.
>
> wtildesley:
> I'm a friend of the owner.
The fact that William knows the owner of PostDesk makes no difference to the speculations made in the article about the future of Tumblr under Karp's leadership. Disclosure isn't really needed when the only difference is that he came to us to break the story as opposed to any other news outlet who would have said the same, or similar.
William is friends with the owner of PostDesk according to his description - knowing the owner is very different, and I think it's important to hold on to that distinction. You may, of course, be of a different opinion about the relationship - and know better about it than I do - but I think it's relevant that William himself describes the relationship as a friendship.
If there is a conflict of interest that should stop you from writing a story in the first place, you don't write the story.
If you are affiliated in some way with one side in a story, you write a disclaimer, so people don't jump to conclusions when they discover the relationship after reading the piece. Case in point.
Disclaimers/disclosures are as much about journalistic objectivity as PR on the writer's/s' behalf.
Sorry but are joking? I read the piece and everything the author said is spot on. It sounds exactly like the ceo has a great deal of insecurities and frankly shouldnt be in the ceo position. Why? Because im sorry but you cant treat users like that. You just cant. Its simply unprofessional. Especially when its not isolated. Tumblr has been having problems for months and they seem to simply not have any interest in fixing it but seem to be more interest in how rich they are.
They need to get off their high horses and fix the problems NOW! If they dont people will simply stop using their service. Especially if that service develops a reputation as having an asshole for a ceo. Especially at the startup stage.
Sadly it seems in this country that arrogance and egomania are being mistaken for talent. When tech founders are assholes people laud them instead of putting them in their place. Its really annoying and i see it here all of the time on HN.
They need to get off their high horses and fix the problems NOW! If they dont people will simply stop using their service.
Is that so? How many people will stop using Tumblr based on the outcome of this controversy? How many permanently stopped using Twitter during (what I call) The Blaine Transition?
Especially if that service develops a reputation as having an asshole for a ceo.
Oh, this is good. Name one time this has happened in the entire history of business. I have a feeling you're indulging in pointed opinions to make the case that site quality affects retention and conversion. OK, but that's not a newsflash. What makes Tumblr different, such that they need to "fix the problems NOW!"? I'm sure they're not just sitting back drinking lattes while they watch the support queue grow.
Taking your tone, one might read between the lines to interpret your attitude as just competitive sour grapes between Clojure and Scala. How fair is that?
such that if a customer decides to attack you on the internet, a manager can jump in, offer concessions, and make it all better.
You can still 'jump in' and try to 'make it all better' as a solo founder or a larger startup without call centers and 'roboscripts.' The updates to the linked article show that this didn't occur in the short-term here, despite the publicity.
Think about it: that post (and the comments by robyn_b below, an account which was registered 20 minutes ago) goes out of its way to SEO-ify for keywords related to the founder, his company's name, and related variables.
This is the risk you run with every single customer service interaction -- that the guy on the other side won't just be content to take his ball and go home if you can't meet his demands, but will try to foment a mass movement against you to put you out of business.
Good service is unfortunately not a panacea for this problem. Suppose that 99.9% of your customers are satisfied, but you have millions. Then you've got thousands of disgruntled people out there, and bad news travels fastest.
The lesson, ultimately, is that you simply can't respond in a human way to someone attacking your baby. You need call centers and roboscripts and a first layer of customer service, such that if a customer decides to attack you on the internet, a manager can jump in, offer concessions, and make it all better.
Doing it any other way means that you run the risk of a candid response becoming a capital crime.