Fair point - but, this relies on the user actively using Twitter over some time, which seems like the minority. Couldn't companies achieve the same with Facebook pages, which seem to have a larger and more devoted audience?
Yeah, at the moment though Twitter has more potential in this area. They are seen as more of a broadcast platform whereas on Facebook the pages are tacked on to a platform for more personal communication between friends.
Certainly though I see this growing on Facebook to, I don't think there is only room for one game in town here though, so far companies have been happy to work across both platforms. Depends a lot on Twitters future user retention and engagement I guess.
