Do people enjoy reading in this format? Beyond being a bit passé at this point, are these things ever even amusing. I know they interrupted the flow of an interesting story here, but why are people still doing this?
Complainers always make more noise. I personally find it cute, a bit like listening in person to a very expressive story teller.
I sympathize with the critics, by the way - I have gripes with plenty of online content, even if not with this one. A button to enable the GIFs would probably be best for everyone.