People generally do what they want to do, but they base their decisions on incomplete information on what they are going to get. Lots of crap wouldn't get its clicks if it didn't appear to be something it isn't.
Their crap is what it appears to be though. If they weren't delivering on their clickbaity titles then people would soon learn. It's not like they're anonymous publishers, sites like ehow and livestrong are strong brands. They're not counting on unaware users.
